FINAL POST

The Project is now complete. -This BLOG IS NOW CLOSED after a very enjoyable A2 production!

Overall i am delighted with the improvements i have made in post production stages (specificaly music video editing which was aided by the split in the group at this stage). I now feel extremely capable of editing a muic video using Abode Premiere Pro and its effects. I am much more confident in my own abilities and i think my development as a team player has improved making me more approachable and co-operative.

I think the group was fantastic to work with in the production stages and I would happily work with the same group members in the future.

Final Reflections: The Music Video

Myself and Liam's - Final music video:

Boy Interrupted- I Kissed a Boy


Is this successful?

I am extremely pleased with the production because it is...

• unique and creative iconography
• The editing is really unusual and visually reflects the unease of the song and performance style.
• Shots are visually fascinating and attention grabbing, including framing, content, lighting...
• I love the end shot iconography and focus as this is really iconic!!!
• I think the progresion in emotion is clear and we as an audience develop along with the artist.
• The way colour is used is really effective in creating disturbed and unexpected viewing
• the interactivity with the viewer, yet at a distance, through the Brechtian theory.

Changes?

• I think i woudl like to have made the change in pace a bit clearer (audience responses state this also)
• Use a greater diversity of narrative shots.
• Have more topless shots at the end as it looks like a continuity error.

Audience Response:

Here is a sample questionnaire which was filled out by a member of our target audience after watching our music video. ...

Matt and Liam- Group 4 Questionnaire

Age: 18
Gender: Female
1. What was the artist’s name?... and the single title?
Boy Interrupted
I kissed a boy.....like Katy Perry's, I kissed a girl but better

2. What genre would you class this artist?
Pop/Indie Rock

3. Was there a storyline in the music video? If so what was it?
There wasn't really one. He just got progressively more mental and kept teasing a boy!

4. What artists would you compare this artist to or expect to support on tour?
FallOut Boy, CS, Linkin Park,

5. Would you buy/download the single and why?
Yes! Its a better version of Katy Perry's!

6. Would you watch this music video if it came on TV? Why/why not?
Definately, the guy is hot! Its attention grabbing and different

7. If yes, would you be inclined to watch it again?
YES

8. Name any venues that would you expect this artist to play in?
Islington and Brixton Academy. Forum.

9. On which TV music channels would you expect this video to be broadcast?
4Music, Kerrang, MTV2

10. What did you like about the music video?
Everything. I love the effects its craziness and it really works with the song.

11. ...and dislike?
A bit too fast?

12. What rating out of /10 would you give this video? 0-lowest and 10-highest
9

Thank you for your time and effort in completing this questionnaire!

Final Reflections: MySpace

MySpace Webpage:

www.myspace.com/boyinterrupted430

The webpage is successful as it...

• ...is clean and structured with simple navigation (no silly cursors)
• ...gives music previews , which instantly plays the debut single and makes it recognisable to the artist.
• ...has a profile picture with links to future exclusive pictures and videos of the artist and his lifestyle and personality.
• there is a contacting section, where members of myspace can add the band as a friend, send them a messsage, rank them, add them to a group, etc. This is an exmple of band and consumer interaction.
• a general info. function, gives details such as -influences which give the audience a greater understanding of his lifestyle and identity.
• there are other artists as friends such as 'Lock up the Youth' who are generic and have similr tastes. This will maxmise the target audience reach of our MySpace webpage.
• the use of small trajectories give some depth to the webpage to give further detail and the more intense fans a greater level of artist understanding.

I would definately visit this webpage if i liked this genre of music or if i had heard much publicity regarding this new artist! I think the maturity of the webpage makes it more accessible to a larger audience reach, in which this debuting song would attract.

Final reflections: The Album cover

Final Sleeve and Album front cover:


Final Back cover:

Are these successful?
I think these are successful in promoting our artist and his identity as...

Front cover -

• close up money shot gives recognisable artist appearance
• colourised tatoo is striking, and promoted his image and implies traits of his personality.
• eye contact is attention grabbing
• the image is very much a statement of his shy timid nature which is promoted yet completely contradicted through his work. The pose is almost like he doesnt want to be looked at- completely undermining his performance and the style of his lyrics.
• very styled pose which is teasing for audiences who find him attractive.

Sleeve:

• creative
• iconic and stylised (gesture and mise en scene)
• running colour themes
• picture ties in with the MySpace webpage.

Back cover:

• a real sense of aggression through the Baseball Bat. This is generic and undermines the performance style of our artist and the nature of his lyrics.
• the black and white colour and white t-shirt is almost like he is a prison inmate. -reflects issues he raises through his music, the hard hitting,-no nonsense nature, the confidence of the artist, aggressive tones, etc.

Font:

• This is stamp like, which almost implies a sense of aggression (the stamping of something)
• Also this stamp like nautre SIGNIFIES that the image has been LITERALLY BRANDED!!!, i.e. this IS Boy Interrupted.-(identity)
• The back black font is very casual and easy reading, yet the red on the front cover and spine is very striking and implies danger and aggression.

Album Cover Art Gallery:

After attending the 'Album Art Gallery' in Central London, I realised the effetiveness of simplicity on an album cover. An example of this is the Adele- 'Adele 19' and Adam Ant-'B side Babies' album cover...

...whereby the simple silhouette and dark colour scheme seems to convey the theme and messages which are connoted through their music.

• Generic:Adam Ant's shows rebellion throught the costume, make up used as a slit across his face. This is emphasised in original ilustration of the cover which shows him bursting through a paper wall. In terms of my Album cover i think it would work even better if their was direct address as this gives audience appeal and intensity.
• Generic: Adele has a high angle therefore sense of vulnerability and the pastille soft tones are ocnnotations of soft, slow, romantic and reflective music.
• The contrasting colours are appealing in terms of being a CD cover on a retailer's display.
• Only an artist image, artist name and album name on the covers gives instant branding and audience recognition.

Shoting weekend 2

A very co-operative weekend.

• we started earlier and shot nearly all of the fotage we need.
• I still think we need some more diverse shots and some better performance shots- maybe we should lok at what was so good in the test shoot?
• the quality of the footage is really good
• now we are going to edit our footage together on a draft edit sequence to see if our editing ideas will do justice to the quality of our footage.