past latymer music videos:

2007 -group 1C:



Positives:

• good costumes add humour when intended
• the difference in use of colour: performance is black and white and the narative is in colour making it visually more appealing and unique.
• unusual location for a band to perform whihc makes this more unique as a student piece- as opposed to music videos being perfromed in the local park
• the dress codes of the band is smart and similar which produces a good clean brand image.
• good performance miming and plausible instrument playing. Also the acting was a good standard which made the video seem more professional.
• good use of camera angles and levels; distancing is fluid through transitions;
• the narrative is simple and easy to follow for the audience which puts the focus more on the humour arising from action codes and the dress codes themselves.
• the ratio of performance to narrative is good which anchors the ethics of humour yet sophistication to the band image.
• i like the idea of the performance and the narrative coming together at the end concluding the video and satisfying the audience from the short disequilibrium.

Negatives:

• i think the actual shots were a bit uncreative and some of the shots felt a bit repetitive for example a CU of the gorilla's face when chasing the banana. This therefore made the immediacy of the chase lose a little of its impact, (the slight feeling: when is the chase going to end?)

2006-group 4:

Positives:

• the visual effect of the opening silhouettes is very imposing and generic
• the editing is cut well to teh beat of the song.
• the performance clothes are generic and create a generic brand identity.

Negatives:

• miming is terrible. There is no synchronicity with the visual and sound.
• the action codes in the narrative are completely inappropriate to the genre of music and make the piece look really amateur.
• the acting is of a really poor standard even for a student piece.
• the narrative story barely links with the lyrics of the song (only on a extremely light level) which makes it seem rather pointless.
• the props seem inappropriate for the genre
• lack of creativity in action codes, dress codes, and camera work
• ...