What did I miss out on the market strategy plan?

I think an improvement to my plan would be to have acknowledged the success of cheap under the line marketing srategies, for example-as my band is newly created and unknown, it would be benficial to start with cheaper more local advertising and marketing. An example of this would be flyers, and leaflets outside of secondary schools (ideally all-female schools which is our dirrect target adience). Then once the band gain popularity and success they can execute more above the line tactics as already mentioned.

Also it would be useful to have cheaper accessories during the early stages of the band such as T-shirts, pens, pencils, whistles, etc, which are easily made by all. However with success, there should be a step up in accessorising such as engraved on wrist bands, dolls, etc which show more exlusivity and need to be purchased.

Also i would alter our advertising/marketing strategies so that they are more unique. For example to sell out an underground gig in the local youth centre i would put a free drinks voucher in local magazines e.g.Our Enfield and Everyone's a winner.

Promoting should also primarily be directed at the audience and for this TV shows should be carefully picked to sing on or make guest appearances. For example early morning shows and on weekends such as Minestry of Mayhem, (SMTV live), Ant and Dec's Saturday night takeaway. Programmes such as guests on Friday night with Johnathan Ross and Sunday Night Project may widen the audience appeal however the core audience is not tapped into.

Teaching points from todays lesson?

1 - each new artist/band needs a Unique Selling Point so as to successfully fill a gap in the current market

2-Timing is important to the success of the band. For example dont release when another similar artist is being released..or maybe purposefully release at this time!

3 - Radio appearances need to be carefully constructed. For example giving artist exclusives, free demos, compeitions for the show such as vip days and backstage gig passes. The artist and press need to work in symiosis.

4 - Space can be cleverly used on album covers/promotions. -dont just see it as something that needs filling. As long as the image is striking it may be successful (doesnt need story to it.)

5 - remember that artists start on small local scales and build in popularity and stature. therefore unique promotion is vital.

The band may not be able to sing but its how they are promoted that makes them successful.

6- Linked to this, merchanising can be simple but get more sophisticated as audience numbers increase.

7 - It is important to tap into a core audience yet expand as much as possible. i.e. A boyband may appeal to young girls but with a mixture of ethnicities this audience is exhausted.

Boyzone on Sunday Night Project two days ago:

START AT 9 MINUTES!!

in the words of LOUIS WALSH..."ALL PRESS IS GOOD PRESS."