MySpace Analysis: Bloc Party

I chose to look at this band as they remind me of the artist that we could create. They compose music of a similar genre. To Continue...

http://www.myspace.com/blocparty
-simple black background which maintains the focus on the content itself and is clean and a generic colour for indie/rock.

-the layout is clean, non-linear and simple to navigate around with only a scroll up and down option. All audience age groups can use this page.


At the top of the myspace page is an advertisement, 'bloc party.//intimacy- the new album'. This is a bold staement across the top of the page acting like a banner to promote their new album and the band as a whole to all browsing audiences.

Underneath this in order:

• a music preview function: this plays their most recent single automatically when the page is opened, 'signs'. There is also the option to listen to 3 of the bands other songs such as 'mercury' 'trojan horse' 'one month off''.


• on the left there is a bloc party profile picture of the band with links to more exclusive pictures and videos of the band and their lifestyle and personality.


• there is a contacting section, where members of myspace can add the band as a friend, send them a messsage, rank them, add them to a group, etc. This is an exmple of band and consumer interaction.


• a general info. function. this gives details such as ...
  -band website: blocparty.com
  -band members
  -record label: wichita/atlantic recordings
  -influences: 'Pinkerton' by Weezer. New Order. Dungen. Prince. Sebadoh ('Bakesale' not 'Bubble and Scrape'). Broken Social Scene. Warp Records. Shanks And Bigfoot. Yukio Mishima. Husker Du. Stanley Kubrick.'

-This 'influence' info. is of particular interest as this shows who the band my have learnt their craft from and who they have aspired to be from an early age. We as consumers get a greater idea of how our icons have developed over time.

• upcoming shows feature: over 15 Bloc party gigs which are coming up including time, location and date. This is instant for the more loyal fanbase to obtain vital information in terms of keeping up to datee with the band shows and live tours.


• latest blog entry section: e.g. 'Bloc party webchat tomorrow'. This section is not as interactive as Razorlight's blog entry as there is no direct address from the band members to the audience. In this case it is purely for information to be advertised to the audience and exclusive events to be revealled in which audiences are able to participate in. It seems all geared towards commenting and responses almost creating an online community who share the taste in music-specifically this band.


• about Bloc Party feature: