Razorlight MySpace analysis:

http://www.myspace.com/razorlight

Top:

• Razorlight 'wire to wire' advertisment. This is their latest record which is about to be released on oct 5 (download) and oct 27 (available in stores).

Underneath this advertisement (in order):

• 60 second preview to advertise/promote this new song to the audience. (only this song- forces the audience to listen to what is current and what is the best profitable opportunity for the comapny)
• A profile picture of the band with links to other pictures and 3 videos of the band giving the audience an insight to the band lifestyle and image. -priveleged audience expereience
• A contacting function so that audiences can interact with the band oon a personal level. e.g. 'add to friends' or 'send message'
• A general/institutional info. section about the band with a link to their official websites...wearerazorlight.com and razorlight.co.uk. Also the Record Label- 'Vertigo Records' etc.
• An 'upcoming shows' section with dates, times and locations of their next gigs. -instant gratification for the fanbase who want to pay to watch and listen to the band live. -an important factor to the success of the band.
• A 'razorlight's latest blog entry' drop down where the audience can subscribe to their blog and view an insight to the band's life and personal details. e.g. 'razorlight play BBC Electric Proms' This function my be used purely as a promotional tool e.g. 'OUR NEW WEBSITE' yet at the same time the audience are gaining more information about the band and have a more intimate level of interactivity with the band. Blogs are chatty and brief as if the band are really communicating with their audience 'hi check out...' yet others are advertisements by the label e.g. 'click here to hear Razorlight's...'
• An 'about razorlight' function, where there is further promotion of the new single and there is a youtube video link about how the band search for their new sound.- purely a jokey and light hearted promotional stunt so that audiences can understand the bands humour and individual characters. This is exculsive and shows the band in a different light to what the mainstream media would usually promote.- usually extremely good press or bad press. i.e. this is for the fans who are loyal and interested in more than just their music but also their image and identity as a whole.
• A 'Razorlight's friend space' where the top 16 are clearly visible without clicking on any links. This includes fans as well as other current artists. This is good symbiosis between labels, and a promotional opportunity for the band via below the line marketing, because bands/record labels can promote each others band with the knowledge that they will appear as 'top friends' on each others' main page. Therefore audience reach is maximised.
• A 'razorlight's Friends comments' function whereby the latest comments from 'friends' are shown.-note Razorlight are able to delete comments which they may find distasteful or offensive to the band or their audience.

note:

• the layout is very simple and easy to navigate. just a scroll up and down tool, not side to side. This makes it easy and fast for audiences to use the webpage to gratify their needs.
• the background is black and white which is reflective colours of the indie genre in the sense that the songs are deeper in meaning and that these are the colours that the band promote in their image.