Target Audience:'I kissed a boy'

The main target audience:

• Our main target audience would be both genders between the ages of 15-25years as this reach would understand the depth and complexity of the music video and artist.


• specific fans of the musical genre , alternative/punk rock.


• the artist is attractive stylish and iconic and provides an image which young girls would adore and due to the nature of the song, homosexual males.

also...

• The SHOCK VALUE and the fact the song is CATCHY and recognisable means that it would be constantly sung (the hook lyrics 'i kissed a boy..' ) by a wide spectrum of ages.


• issues and action codes in the music video gives light to many interpretations and so many people will have an opiniion about it.

Therefore audience is very large due to high public interest in song!!!!!

Consumption profile:

• likely to consume similar generic artists:
  Fallout boy, Good charlotte, blink 182, elliot minor, razorlight, linken park, franz ferdinand, etc.

- i think it is important to realise that the artist is not actually homosexual and so to appeal more directly to this core audience the branding of this artist would really need to be appealing to females (i.e. he is masculinised)

In terms of males, i think this debut song would generate a secondary audience of homosexual males. This is clearly due to the nature/themes of the song especially the hook lyrics.

Uses and gratifications:

The audience would use our song to reflect more on issues in their lives. Due to the past tense lyrics, direct adress and other Brechtian techniques used in our Music Video this allows the audience to almost get an insight into the life of the performer. Therefore not only do they get to look at issues which affect others' lives but they are encouraged to actively look into the issues within their own lives.

Fans:

I think fans of the artist would see his costume, tattooes, and accessories and from this generate a similar identity from this. For example fans may get fake/real tatooes or use eyeliner or start to wear wrist accessories. ALso fans would possibly get teh same hair cut and have similar styles of clothing, paticularly the younger ages in the 15-25main target audience who may idolise the artist.

Music Consumption:

this song may be consumed with a groups of friends due to the lyrics and a light hearted outlook on the words. However it may be consumed on a more perosnal level where the audience is invited to reflect on other peoples lives and their own situation. public and personal consmption